In December 2011 we decided to undertake the challenge of creating a company in Spain to develop camouflage hunting clothes with the idea of offering an innovative product in materials and the highest quality to compete with the big European and American brands worldwide.
After analyzing the market, competitors and theirs products, we decided go ahead with the project. We started working on the behalf of the trademark, no easy task , we are looking for a name to identify himself with the properties of our clothes, so after much reflection looking animal names that identify with many of the qualities we thought we should have our camouflage hunting clothes and ended up choosing ONCA (scientific name Jaguar largest feline in the Americas ), has one of the best wildlife camouflage that lets you blend into almost any environment, adapting easily to most terrain and it is very silent in their movements. Once we have brand name, coming work logo design we needed many sketches until we found the one.
The idea was to create a camouflage to break up human shape and worked very well in the mountains but it was functional in other terrains like forest , prairie…
Having decided on the name and logo we start patent and Brand name registration. Simultaneously we studied the design and development of our camouflage pattern, which gave a lot of trouble, since the idea was to create a camouflage to break up human shape and worked very well in the mountains but it was functional in other terrains like forest , prairie, for this reason we developed and tested many camo pattern, until get the one you already know and more than one amazed by how it works on different terrains.
At the same time working in the fabrics used in our first collection, we want innovate and improve in this section and for that we would develop our own fabrics, seeking a balance in the composition of the fibers and maximum performance in each garment. This took time and many testing in certified laboratories for testing textiles, to guarantee fibers and tissues were subjected to tests pass our entire requirement. With the composition of each fabric clear, it time to design patterns of our first collection and we will use our extensive experience in the design and manufacture of technical clothing for big brands and extreme expeditions to places like Antarctica, Himalaya, Amazon, so on… which would add to the hunting experience of several partners on several continents, in order to offer a comfortable and functional clothing in the most demanding situations. This took many hours of development in the design of the clothes, countless prototypes and tweaks them until we got the final design.
Now were ready to manufacture and start selling, but that’s another story to tell.